Travis Smith

Launched Drive Sober Campaign With Chase Daniel

Collaborated with Bucket Media and SaveMoLives to reach Missourians with a “drive sober” message, featuring Chase Daniel of the Kansas City Chiefs.

Published: The Road That Led to Rhoades

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Content AllStars team interviewed Mizzou Athletic Director, Mack Rhoades, and published the article in Inside Columbia Magazine.

Launched Athlete Sponsorship Campaign with Justin Britt

Content AllStars collaborated with Bucket Media and SaveMoLives to reach Missouri youth with a “drive sober” message, featuring client Justin Britt.


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Launched branding campaign and website for James Franklin, former Mizzou football quarterback and current quarterback for the Edmonton Eskimos.

Published: Justin Britt On Mental Toughness

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Published interview with Justin Britt on mental toughness: “3 Ways Super Bowl Heroes Develop Mental Toughness”


Marcus Murphy MizzouMade

Launched branding campaign and website for Marcus Murphy, former Mizzou football running back.


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Launched branding campaign for Justin Britt of the Seattle Seahawks.

Launched Buckle Up Campaign With SaveMoLives

Content AllStars collaborated with Bucket Media and SaveMoLives to reach Missouri youth with a “Buckle Up” message, featuring clients Ldamian Washington and James Franklin.

Recommendation: Mike Chudy

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“If you are building a brand you better use Travis Smith. He has an incredible ability to assist teams in casting a vision and building a roadmap with measurable steps to achieve goals…I won’t make a move without his guidance.” – Mike Chudy, John Henry Foster

Logo Design: Mizzou Athletics

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The Content AllStars team designed a new logo for Mizzou Athletic Performance.  The new logo will represent the various sub-divisions of athletic performance (i.e. nutrition, psychology, etc) on apparel and branded content.


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Designed and launched a professional branding campaign for University of Missouri Deputy Athletic Director, Doug Gillin.

Published: Money Doesn’t Equal Happiness


Content AllStars features client, L’Damian Washington, in Huffington Post.

Published: 15 Leadership Lessons

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Content AllStars features client, Gary Pinkel, in GoodMenProject:  15 Leadership Lessons From The SEC Coach of The Year


Launched – NFL Wide Receiver


Designed and launched for L’Damian Washington, former Mizzou Football wide receiver.

Published: Kim Anderson at Home

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Conducted an interview with Kim Anderson, new head coach of Mizzou Tigers Basketball, and published it in Prime Magazine.

Published: Kim Anderson Lands His Dream Job


Content AllStars interviewed Coach Kim Anderson and published the article in Inside Columbia Magazine.

Internet Explorer Project


Developed a content marketing strategy for Internet Explorer.  Presented to team at Microsoft corporate headquarters in Seattle, WA.

Launched Site For Columbia Strength and Conditioning

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Designed and launched a fresh website for CSC.  The site was simple, elegant, and a success for the client.  A custom landing page template was proven to be successful in capturing leads from Facebook ads and converting them to new clients for the gym.

Published: Mizzou Football Uniform Releases


Brought fresh ideas to Mizzou Football’s uniform releases in 2014.  Blended studio photography, graphic design, and video interviews to deploy assets across social channels and drive traffic to

Guest Speaker: Mid Missouri PRSA

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Spoke to the Mid Missouri PRSA (Public Relations Society of America) about Google Analytics and best practices for search marketing.

Mizzou Football Promo Car

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Content AllStars deploys the promo car, creating content assets for Mizzou Football on gamedays.  The car was a huge hit at tailgates and parades.


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Designed and launched a new website for repeat client, The Missouri Bar, to educate voters about the Missouri judicial election system known as “The Missouri Plan.”

Personal Highlight: Imogene Pass

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Traversed the Imogene Pass trail in our family jeep, a 20-mile trek from Ouray to Telluride.  It was awesome! But I don’t recommend this 20-mile trail for families.  It’s a white-knuckle experience.

Recommendation: Sports Management Network


“It has been a pleasure to work with people who do what they say they will do.” – John Caponigro, Founder and CEO, Sports Management Network Inc

Launched Fitness Photography Services

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As a natural extension of our work in sports and photography, Content AllStars launched fitness photography services.

Recommendation: Scott Schutte

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“My business has tripled since I started working with Content AllStars.” – Scott Schutte, Founder,

Personal Highlight: Found Center On A Surf Board

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Ed taught me how to surf on a spiritual plane in Cabo San Lucas.  One of best days of my life.

Personal Highlight: NORRA Mexican 1000

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Traversed 1,000 miles through Baja Mexico with my cousin Ben Dinkins for the NORRA Mexian 1000.  Photo-journaled the trip, participated in the pit crew, spent a little time on the course in the race car, and concluded with some surfing in Cabo.

Launched The Zou News

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Designed and launched Mizzou Football’s official email newsletter, The Zou News.  With open rates exceeding 3-times the industry average, the newsletter is a significant content marketing success.

Launched Content Series: Make a Difference


Working with Mizzou Football to generate articles on thought leadership from Coach Pinkel, we launched the “Make a Difference” series. Pairing motivational quotes with photography and graphic design, fans and recruits consume weekly articles designed to inspire them as leaders.

Gary Pinkel Dance Goes Viral

Content AllStars’ own Tim Worstell captures an epic moment in the Mizzou Football locker room after the 2014 Cotton Bowl victory.  The video goes viral.


Launched Cotton Bowl Uniform Voting

Launched a Mizzou Football uniform voting contest. The contest was designed to engage fans in a new way and build the Mizzou Football audience.  Successfully added thousands of new followers to each social channel and attracted online publicity.

Highlight: Used Google Hangout App In Flight

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In an effort to create fresh content ideas for Mizzou Football, Content AllStars broadcasted Coach Pinkel’s recruiting trip in this helicopter using Google Hangout technology. The live feed was done with an iPad and wifi.

Launched Gary Pinkel Google Hangouts

Launched a new content marketing asset for Mizzou Football, Hangouts with Gary Pinkel.  The tactic continues to effectively drive interest and traffic for the football program from the press and sports blogs (like the Kansas City Star).

Launched Our First Collegiate Sports Website

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Content AllStars designed and built, the official site of Mizzou Football.


327% Increase In Search Traffic In 5 Weeks

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New client, (now known as, experienced radical gains in Google during the 2012 Missouri Judicial Elections.  In a 5-week campaign, we improved the Google search rankings for 68 keyword phrases and increased total organic (non-paid) search traffic by 327% over the previous election year.

Founded Content AllStars

Screen Shot 2015-02-05 at 9.39.38 PM founded in September, 2012.  Originally conceived as a service provider of high-quality, unique articles, the company has evolved into a content marketing firm that helps pro athletes, universities, coaches, athletic directorsagents, and fitness businesses expand their reach and tell their story.


Do Meta Tags Matter for Search?

A common SEO tip from well-meaning authorities is that you should “load all your keywords into meta keyword tag fields.” Is this good advice? Just how important are on-page factors for search optimization?

Which Keywords Should You Target?

If you’re going to take the time to generate quality content and archive it on your blog or website, it’s best to optimize the content for maximum exposure before the site is built. One way to do this is to optimize your site for target keywords.

Recommendation: Margaret Duffy

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“As an adjunct professor, Travis helps reinforce Mizzou’s famous ‘learn by doing’ approach.” – Margaret Duffy, Faculty Chair, Missouri School of Journalism

Self-Published Book

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With the help and promotion of Perry Marshall, self-published a book to train local businesses on local search marketing and Google Maps.  The book was later used as course curriculum in my course at the University of Missouri School of Journalism.

Recommendation: Perry Marshall


“Travis Smith is a long-time Planet Perry member and a professor of marketing at the University of Missouri-Columbia. He’s from the ‘Show Me State’ – a modest Midwestern guy who prefers ‘just the facts ma’am.’  His search marketing skills impress me and his course meets my approval.” – Perry Marshall, Author

Advice For Journalism Students

In this segment, Smith offers his advice to current journalism students.


Adjunct Instructor – Missouri School of Journalism

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Taught upper level strategic communication students at the University of Missouri for six semesters.  Developed course curriculum and course textbook for “Interactive Techniques: Search Optimization”.

Benchmark: Hit The 10,000 Hour Mark

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Achieved mastery in online marketing, reaching my mark of 10,000 hours experience. “…the 10,000-hour rule is a definite key in success.” – Malcolm Gladwell, Author

Recommendation: David Bullock

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“I have worked with Travis for the last several years. He has the unique distinction of having run his own successful online e-commerce business and then moving to managed SEO within a growing company…I highly recommend Travis as an online business advisor and SEO.” – David Bullock, Co-Author Barack Obama’s Social Media Lessons for Business

Co-Founded Lift Division

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Co-Founded Lift Division, a search marketing consulting firm.

800% Traffic Growth –

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Brant Bukowsky says, “It was a good match…Travis has done an amazing job of increasing site traffic. Traffic to the SoccerPro website, where there’s ‘no charge for awesomeness,’ increased 800% in 18 months.”


SoccerPro – Director of Online Marketing

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Became the Director of Online Marketing at Responsible for day-to-day activities and long range planning for direct online marketing of retail products, including search engine optimization, PPC advertising, email marketing, conversion optimization, viral & social media marketing, and brand development.


MidwaysUSA – Web Marketing Specialist

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Responsible for driving new buyers and sales online with PPC marketing and online advertising campaigns to


Education: Completed 3-Month Adwords Training


Completed Perry Marshall’s 3-month course.  Topics included search engine positioning, Google Adwords, email marketing, direct response marketing, and sales copy writing.

Personal Hobby: Rebuilt a 1985 Honda 200x


Completely restored this Honda 200x  from top to bottom. Everything was dis-assembled, thoroughly cleaned, and replaced or resotred as necessary. The only component that wasn’t tampered with was the crank case & gears, as there was no indication of malfunction. This ATV is sorely missed.

Professional Engineer


Passed professional Civil Engineering exam and inducted into Missouri Society of Professional Engineers.


Founded North American Power Sports

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Also known as, this was my first experience in online marketing. Beginning more as a part-time experiment in “can I sell something online”, this company was born out of a favorite past time activity (riding ATV’s) and a desire to leave the world of civil engineering and become an entrepreneur.


B.S. Civil Engineering – University of Missouri

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Graduated from the University of Missouri College of Engineering in May 1998.

Chi Epsilon – University of Missouri

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Elected to National Civil Engineering Honor Society, Chi Epsilon.


Achieved Eagle Scout Rank

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Earned the rank of Eagle Scout in the Boy Scouts of America in 1988 at the age of 13.