Recommendation: Mike Chudy
“If you are building a brand you better use Travis Smith. He has an incredible ability to assist teams in casting a vision and building a roadmap with measurable steps to achieve goals…I won’t make a move without his guidance.” – Mike Chudy, John Henry Foster
Designed and launched a professional branding campaign for University of Missouri Deputy Athletic Director, Doug Gillin.
Published: Money Doesn’t Equal Happiness
Content AllStars features client, L’Damian Washington, in Huffington Post.
Published: 15 Leadership Lessons
Content AllStars features client, Gary Pinkel, in GoodMenProject: 15 Leadership Lessons From The SEC Coach of The Year
Launched Ldamian.com – NFL Wide Receiver
Designed and launched Ldamian.com for L’Damian Washington, former Mizzou Football wide receiver.
Published: Kim Anderson at Home
Conducted an interview with Kim Anderson, new head coach of Mizzou Tigers Basketball, and published it in Prime Magazine.
Published: Kim Anderson Lands His Dream Job
Content AllStars interviewed Coach Kim Anderson and published the article in Inside Columbia Magazine.
Internet Explorer Project
Developed a content marketing strategy for Internet Explorer. Presented to team at Microsoft corporate headquarters in Seattle, WA.
Launched Site For Columbia Strength and Conditioning
Designed and launched a fresh website for CSC. The site was simple, elegant, and a success for the client. A custom landing page template was proven to be successful in capturing leads from Facebook ads and converting them to new clients for the gym.
Published: Mizzou Football Uniform Releases
Brought fresh ideas to Mizzou Football’s uniform releases in 2014. Blended studio photography, graphic design, and video interviews to deploy assets across social channels and drive traffic to GaryPinkel.com.
Guest Speaker: Mid Missouri PRSA
Spoke to the Mid Missouri PRSA (Public Relations Society of America) about Google Analytics and best practices for search marketing.
Mizzou Football Promo Car
Content AllStars deploys the GaryPinkel.com promo car, creating content assets for Mizzou Football on gamedays. The car was a huge hit at tailgates and parades.
Personal Highlight: Imogene Pass
Traversed the Imogene Pass trail in our family jeep, a 20-mile trek from Ouray to Telluride. It was awesome! But I don’t recommend this 20-mile trail for families. It’s a white-knuckle experience.
Recommendation: Sports Management Network
“It has been a pleasure to work with people who do what they say they will do.” - John Caponigro, Founder and CEO, Sports Management Network Inc
Launched Fitness Photography Services
As a natural extension of our work in sports and photography, Content AllStars launched fitness photography services.
Recommendation: Scott Schutte
“My business has tripled since I started working with Content AllStars.” – Scott Schutte, Founder, PureFitmMeals.com
Personal Highlight: Found Center On A Surf Board
Ed taught me how to surf on a spiritual plane in Cabo San Lucas. One of best days of my life.
Personal Highlight: NORRA Mexican 1000
Traversed 1,000 miles through Baja Mexico with my cousin Ben Dinkins for the NORRA Mexian 1000. Photo-journaled the trip, participated in the pit crew, spent a little time on the course in the race car, and concluded with some surfing in Cabo.
Launched The Zou News
Designed and launched Mizzou Football’s official email newsletter, The Zou News. With open rates exceeding 3-times the industry average, the newsletter is a significant content marketing success.
Launched Content Series: Make a Difference
Working with Mizzou Football to generate articles on thought leadership from Coach Pinkel, we launched the “Make a Difference” series. Pairing motivational quotes with photography and graphic design, fans and recruits consume weekly articles designed to inspire them as leaders.
Gary Pinkel Dance Goes Viral
Content AllStars’ own Tim Worstell captures an epic moment in the Mizzou Football locker room after the 2014 Cotton Bowl victory. The video goes viral.
Launched Cotton Bowl Uniform Voting
Launched a Mizzou Football uniform voting contest. The contest was designed to engage fans in a new way and build the Mizzou Football audience. Successfully added thousands of new followers to each social channel and attracted online publicity.
Highlight: Used Google Hangout App In Flight
In an effort to create fresh content ideas for Mizzou Football, Content AllStars broadcasted Coach Pinkel’s recruiting trip in this helicopter using Google Hangout technology. The live feed was done with an iPad and wifi.
Launched Gary Pinkel Google Hangouts
Launched Our First Collegiate Sports Website
Content AllStars designed and built GaryPinkel.com, the official site of Mizzou Football.
327% Increase In Search Traffic In 5 Weeks
New client, ShowMeCourts.org (now known as YourMissouriJudges.org), experienced radical gains in Google during the 2012 Missouri Judicial Elections. In a 5-week campaign, we improved the Google search rankings for 68 keyword phrases and increased total organic (non-paid) search traffic by 327% over the previous election year.
Founded Content AllStars
ContentAllStars.com founded in September, 2012. Originally conceived as a service provider of high-quality, unique articles, the company has evolved into a content marketing firm that helps pro athletes, universities, coaches, athletic directors, agents, and fitness businesses expand their reach and tell their story.
Do Meta Tags Matter for Search?
A common SEO tip from well-meaning authorities is that you should “load all your keywords into meta keyword tag fields.” Is this good advice? Just how important are on-page factors for search optimization?
Which Keywords Should You Target?
If you’re going to take the time to generate quality content and archive it on your blog or website, it’s best to optimize the content for maximum exposure before the site is built. One way to do this is to optimize your site for target keywords.
Recommendation: Margaret Duffy
“As an adjunct professor, Travis helps reinforce Mizzou’s famous ‘learn by doing’ approach.” – Margaret Duffy, Faculty Chair, Missouri School of Journalism
Recommendation: Perry Marshall
“Travis Smith is a long-time Planet Perry member and a professor of marketing at the University of Missouri-Columbia. He’s from the ‘Show Me State’ – a modest Midwestern guy who prefers ‘just the facts ma’am.’ His search marketing skills impress me and his course meets my approval.” – Perry Marshall, Author
Advice For Journalism Students
In this segment, Smith offers his advice to current journalism students.
Adjunct Instructor – Missouri School of Journalism
Taught upper level strategic communication students at the University of Missouri for six semesters. Developed course curriculum and course textbook for “Interactive Techniques: Search Optimization”.
Benchmark: Hit The 10,000 Hour Mark
Achieved mastery in online marketing, reaching my mark of 10,000 hours experience. “…the 10,000-hour rule is a definite key in success.” – Malcolm Gladwell, Author
Recommendation: David Bullock
“I have worked with Travis for the last several years. He has the unique distinction of having run his own successful online e-commerce business and then moving to managed SEO within a growing company…I highly recommend Travis as an online business advisor and SEO.” – David Bullock, Co-Author Barack Obama’s Social Media Lessons for Business
800% Traffic Growth – SoccerPro.com
SoccerPro – Director of Online Marketing
Became the Director of Online Marketing at SoccerPro.com. Responsible for day-to-day activities and long range planning for direct online marketing of retail products, including search engine optimization, PPC advertising, email marketing, conversion optimization, viral & social media marketing, and brand development.
MidwaysUSA – Web Marketing Specialist
Responsible for driving new buyers and sales online with PPC marketing and online advertising campaigns to MidwayUSA.com.
Education: Completed 3-Month Adwords Training
Completed Perry Marshall’s 3-month course. Topics included search engine positioning, Google Adwords, email marketing, direct response marketing, and sales copy writing.
Personal Hobby: Rebuilt a 1985 Honda 200x
Completely restored this Honda 200x from top to bottom. Everything was dis-assembled, thoroughly cleaned, and replaced or resotred as necessary. The only component that wasn’t tampered with was the crank case & gears, as there was no indication of malfunction. This ATV is sorely missed.
Passed professional Civil Engineering exam and inducted into Missouri Society of Professional Engineers.
Founded North American Power Sports
Also known as NAPSATV.com, this was my first experience in online marketing. Beginning more as a part-time experiment in “can I sell something online”, this company was born out of a favorite past time activity (riding ATV’s) and a desire to leave the world of civil engineering and become an entrepreneur.
B.S. Civil Engineering – University of Missouri
Graduated from the University of Missouri College of Engineering in May 1998.
Chi Epsilon – University of Missouri
Elected to National Civil Engineering Honor Society, Chi Epsilon.
Achieved Eagle Scout Rank
Earned the rank of Eagle Scout in the Boy Scouts of America in 1988 at the age of 13.