I snagged these 5 questions from a brilliant marketer I met at a conference in Vegas. His name was John Paul Mendocha (a.k.a. Dr. Speed Selling) and he’s legendary for taking companies that are bleeding at the neck and turning them around…FAST!
John often shares the questions that he calls the “5 power disqualifiers” of selling. And as he explains, they’re applicable to any marketing or selling environment.
Willing to try it for yourself?
See if these don’t apply to your business or marketing challenge.
If ONE of these is true…they AIN’T BUYIN’! (And ain’t is a word. I looked it up).
- They don’t have the money
- They don’t buy into your unique selling proposition (USP). I.e. your big benefit statement.
- They don’t have a bleeding neck. I.e. no sense of urgency.
- They’re not the decision maker.
- Your offer doesn’t fit into their overall plans.
Asking these questions will keep you from wasting your time on tire-kickers…unless you’re into tire-kickers of course.
Not tryin’ to tell you how to run your biz. 
