Have you ever asked the question “How can anyone really ‘do SEO’ on their site when Google keeps changing the algorithms?”
It’s a good question to ask, and the answer will relieve you. The reality is that Google does in fact change their algorithms frequently, but the changes are typically minor. In spite of these changes, you can and should optimize your site for search. As I explain in this video, the key is to implement best practices and avoid spammy techniques.
For more SEO tips from Travis Smith, check out AgencyPost.com. If you really want to geek out on SEO, read about Google’s algorithm update history at SEOmoz.
